Brand Development
Treadwell is a clinical stage company breaking ground in novel biology to address the most pressing needs in cancer.
Treadwell’s mission to pursue promising but underexplored targets for oncology drug development sets it apart from those looking at ‘me too’ or ‘me better’ drug candidates. However, Treadwell’s logo, with its thin typeface and soft color palette belied the company’s purpose, spirit and core values.
Evoke Canale collaborated with company leaders to define Treadwell’s brand personality, homing in on Brazen, Curious, Unafraid and Transformational. We applied this knowledge to create a new logo with a boldface type, strong color palette and a logomark representing the company’s bold push to transform cancer drug development.
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